Definition
Channel Memberships allow viewers to pay monthly for perks like custom badges, emojis, and exclusive content. A recurring revenue stream separate from ad revenue.
Membership Requirements
- YouTube Partner Program member
- 1,000+ subscribers (30,000 for gaming)
- Channel not set as "made for kids"
- No active Community Guidelines strikes
Membership Perks to Offer
- Custom badges: Appear next to name in comments/chat
- Custom emojis: Use in live chat and comments
- Members-only videos: Exclusive content
- Members-only posts: Community posts for members
- Members-only live chat: During live streams
- Early access: See videos before public
Pricing Tiers
Set up to 6 pricing levels ($0.99 to $99.99/month). Higher tiers include all lower-tier perks plus additional benefits. YouTube takes 30% of membership revenue.
Maximizing Memberships
- Promote during videos and live streams
- Deliver consistent value to retain members
- Recognize members in content
- Offer genuinely exclusive content