Definition
The YouTube homepage is the main landing page (youtube.com) where personalized video recommendations appear. Part of Browse Features traffic, it's one of the largest potential traffic sources for established channels.
How Homepage Recommendations Work
The YouTube algorithm personalizes the homepage for each viewer based on:
- Watch history: Topics and channels previously watched
- Engagement: What they've liked, commented on, shared
- Search history: Topics they've searched
- Subscriptions: Channels they follow
- Demographics: Age, location, language
- Time of day: Viewing patterns vary by time
Getting on the Homepage
Videos appear on homepages when they demonstrate:
- High CTR from impressions
- Strong retention and watch time
- Good engagement signals
- Relevance to viewer interests
- Channel authority in topic area