Definition
A Brand Account is a YouTube channel type managed through Google Brand Accounts, allowing multiple users to manage a channel without sharing personal Google credentials. Ideal for businesses, teams, and creators who need collaborative management.
Benefits of Brand Accounts
- Multiple managers: Add team members with different permission levels
- Ownership transfer: Easily transfer channel to new owners
- Separation: Keep business separate from personal Google account
- Custom name: Channel name independent of personal account name
- Security: Revoke access without changing passwords
Permission Levels
- Owner: Full control, can add/remove managers and transfer ownership
- Manager: Can upload, edit, respond to comments, access Studio
- Communications Manager: Can respond to comments and messages only
Creating a Brand Account Channel
- Go to YouTube settings
- Click "Add or manage your channel(s)"
- Click "Create a channel"
- Choose "Use a custom name" (creates Brand Account)
- Enter your channel name
Converting Existing Channel
You can move an existing personal channel to a Brand Account through YouTube settings → Advanced settings → Move channel to a Brand Account.